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William "Stretch" Riedel has been creating distinctive and innovative custom hand built boards for surfing, sailing, kiting, and tow surfing. Born in Malibu, CA, he was taught to build boards by his father Mike Riedel, a shaper for Velzy Jacobs Surfboards in the 1960ís. His multitude of craftsmanship and wave riding skills eventually landed him in Santa Cruz where a life changing windsurfing accident in 1988 left him with partial paralysis. His enthusiasm for progressive wave riding continues daily with technological advancement, team feedback and a passion for building the best board possible.